A few years ago, I was helping a family friend who ran a small Vietnamese restaurant supply business in Scarborough. They imported lacquerware, bamboo products, and decorative goods from a supplier in Bình Dương. Nice products, reliable supplier, steady business.
What wasn’t steady was their cash flow. On every container, they were paying $8,000–$12,000 in import duties. When I looked at their paperwork, the answer was obvious: their goods qualified for 0% tariff under CPTPP. They had been importing since 2019 — the year CPTPP came into force — and nobody had ever told them. Three years. Roughly $30,000 in unnecessary tariffs.
Their existing freight forwarder — a large multinational — had simply never brought it up. It wasn’t their problem. They moved boxes. They didn’t think about tax optimization for their clients.
“We are not a company trying to be everything to everyone. We are the specialist for one trade lane — Canada and Vietnam. And on this lane, we know every detail that matters.”
— Giang Linh Nguyen, Founder
That’s when I decided to build something different. NovaLynk is built on a simple premise: freight forwarding and trade compliance are inseparable. Moving your goods matters. But making sure you’re not overpaying to move them matters just as much.
I grew up in Vietnam and built my career in Canada. I understand the supplier relationships, the cultural context, the business practices on both sides. When your shipment hits a snag in Ho Chi Minh City at 11pm Toronto time — we have a local partner on the ground who picks up the phone. That’s not something you get from a call centre.